Written at the request if Gareth Patterson, one of South Africa's foremost wildlife preservationists. The song is the first song specifically written to address the canned lion hunting and trophy hunting brutalities in South Africa. The song was honoured by being the campaign song for CACH in the Global March of Lions 2014. The campaign marched in 60 countries. Anouschka partook by performing it at Capitol Fm, Nairobi, Kenya